This is the number 1 question on everybody’s mind especially for small and medium sized business owners. There is no direct answer to this as it depends on what you want to achieve. But just to put things in perspective, if your marketing budget is under $1,500 per month, then its best to either try running ads on your own or use that budget to acquire sales organically. To embark on digital marketing proper with all the right process and workflow in place, a you can look at a minimum ballpark figure of $3,500 per month. This is for Singapore. The cost differs for the different markets in the region.

Before the age of Facebook and Google, only businesses with very deep pockets can do marketing. The cost of marketing in newspapers, TV and billboards costs hundreds and thousands of dollars each time. Small businesses were stuck with giving out flyers at MRT Stations, Bus Interchanges and Letter Boxes.

Today, we see many brand new startup and young entrepreneurs overtaking long-running family businesses and taking up their market share tremendously. This is made possible thanks to digital marketing. Digital marketing cost only a fraction of traditional marketing and you can even target the right audience and not spend blindly.

So, is Digital Marketing expensive?

This really depends on the nature of business. One is more inbound and the other is more outbound. But both are equally important in the consumer journey. This being said, we’d recommend one over the other depending on your nature of business, defined marketing objectives and budget. Depending on your marketing budget, we will be able to manage and prioritise the different platforms at different points of the marketing journey.

We believe that trust is everything. There are so many digital marketing agencies sprouting up everywhere. Set up a call and talk to them. Get a feel of the background of the person you are speaking to. Marketers always use data and never give empty guarantees.

 The 1st red flag would be those who offer services like “A full digital marketing team for just $800 per month!” kind of offer. Having been in this space for over 10 years now, such offers is not possible.

Either way is fine. It depends on your comfort level and how the business is built. On average (if you’re to hire in-house), a beginner digital marketer would cost you around $2,500 onwards per month, an intermediate marketer would cost you at least $3,500 onwards per month and an expert would cost a minimum $6,000 per month onwards. These are the general market hiring rates just to share with you. It is definitely cost-effective to engage a marketing agency.

Your account will be managed directly by our founder, who has over 10 years of performance marketing experience including time at GroupM/WPP, one of the world’s largest media groups. You are never handed off to a junior account executive. Every campaign decision goes through someone with a decade of real experience.