This is the number 1 question on everybody’s mind whether you’re a small, medium or large business owner. There is no direct answer to this as it depends on whether do you have a clearly defined marketing objective, your personal belief in going digital and how many channels you would like to penetrate. The most common situation we face is that stakeholders do not have a clearly defined marketing objective, roadmap and mismatched budget. But we can share with you a healthy benchmark figure to get started. To get an expert, you should be looking at at least $1,500 onwards. If your budget is anything below, our advise is go to into organic growth 1st before investing into digital marketing. You can set up a session to speak with us to understand further.

Before the age of Facebook and Google, only businesses with very deep pockets can do marketing. The cost of marketing in newspapers, TV and billboards costs hundreds and thousands of dollars each time. Small businesses were stuck with giving out flyers at MRT Stations, Bus Interchanges and Letter Boxes.

Today, we see many brand new startup and young entrepreneurs overtaking long-running family businesses and taking up their market share tremendously. This is made possible thanks to digital marketing. Digital marketing cost only a fraction of traditional marketing and you can even target the right audience and not spend blindly.

So, is Digital Marketing expensive?

This really depends on the nature of business. One is more inbound and the other is more outbound. But both are equally important in the consumer journey. This being said, we’d recommend one over the other depending on your nature of business, defined marketing objectives and budget. Depending on your marketing budget, we will be able to manage and prioritise the different platforms at different points of the marketing journey.

Setup a zoom meeting. Reviews and testimonials on websites don’t really mean much as it is difficult to verify if they are real or not in this age.

Speak with them. See if they can understand your needs and able to guide your through a roadmap and define your marketing objectives. A good digital marketing company will not say “Yes” to everything. They will know when to say “No”. Look at the credentials of the person managing the company accounts. 

Either way is fine. It depends on your comfort level and how the business is built. On average (if you’re to hire in-house), a beginner digital marketer would cost you around $2,500 onwards per month, an intermediate marketer would cost you at least $3,500 onwards per month and an expert would cost a minimum $6,000 per month onwards. These are the general market hiring rates just to share with you. It is definitely cost-effective to engage a marketing agency.