Posted on Leave a comment

Free Online Tools To Go E-Commerce

Now that businesses have realised the importance of E-Commerce more than ever before, it is time to move forward or be left behind and risk shutting down.
IMDA Singapore has been pushing for business to Go Digital for a couple of years now. We’d like to do our part to help businesses make this push to get their sales online. We will go through some of the popular and easy to use online tools that you can leverage on.

  1. Facebook Shop
    Facebook Shop is number one as it is the best place for you start strong and have a pool of ready audience who can either be your customers or can help you spread the word. How to set up a Facebook Shop:
    – Setup a Facebook Page
    – Select the “Shop” tab on your Facebook Page
    – Change you Page temple to “Shopping Template”
    – Remember to accept the Facebook “Merchant Terms” when you set up your Facebook Shop.
    Once this is done, you’re all set to add items into your Facebook Shop.
  2. Instagram Shop (IG Shop)
    Number 2 on the list is Instagram Shop or IG Shop. This is another fantastic place for you to start but only after Facebook Shop. To start an Instagram Shop, make sure that you have a Facebook Page fully up first with the Facebook Shop. Then, setup an Instagram Business Account and connect this account to your Facebook Page. For now, the IG Shop needs to be a shop that primarily sells physical good until IG reviews this again in the future. Lastly, have you IG Shop connect to a Facebook Catalogue. Once done, change your profile settings to Instagram Shopping and you’re ready to sell. Just wait for IG to review and account which shouldn’t take too long.

    Just my 2 cents worth. From personal experience, beauty and health products seems to perform exceptionally well in Instagram.
  3. Sell your products on Lazada, Qoo10, Amazon and Shopee. Now, EnterpriseSG is providing the E-Commerce Booster Package up to $9,000 worth of support for you to come onboard these platforms. So, it’s practically free for you to start selling on these platforms. They only take a cut from a sale that you get on their platform. Another plus point for these platform is that they will take care of everything else. All you need to do is list it on their platform.

Do remember that people need to be able to browse, interact, transact and receive their purchases. So just having a a shopfront solves the browsing. All the platforms listed above have instant messaging functions which solves the interaction part. For transaction, only point number 3 solves this problem. For the first 2, the payment solution is only open to selected Pages. If you are new, you will most probably not fall into the “selected Pages”. But you can create your own payment solution like giving customers a way to transfer payment and you email back an e-invoice. The best way is of course to link this Facebook and Instagram shop to an E-Commerce website whereby customers can select clear payment methods. The last part of the process would be receiving of items. There’s only 3 options, self-collect, doorstep delivery, pickup from a pickup point. Prepare some solutions for these options.

These are the 3 Free Tools that you can leverage on as a business owner to bring you store online. There’s a few more tools but they a not Free but considered as low-cost like Carousell and Google My Business.

So now, that you have this knowledge, let’s move forward. As an entrepreneur, some of the attributes need to come in hard into play now. Be resilient and adapt to changes.

Posted on Leave a comment

Difference between Facebook Boost Posts and Facebook Ads Manager.

Facebook posts and Facebook Ads Manager


Many times from 2018 to 2019 when I get an enquiry or a phone call from an SME founder/owner, they’re usually seeking for to do SEO or SEM. My next question to them is usually to ask if they would like to do some form of Facebook Marketing or Facebook Advertising as well. Almost 99% of them time, their answer is, “No”. So, I’ll proceed with my next question, “Why not?” The answer is always pretty much, “We’re already doing it and it doesn’t work.” Which makes me wonder, how bad could it be? As I stare at the Ads Manager every single day, it makes me wonder what happened to these guys. After probing further, I then learned that what they meant by, “We already did Facebook Ads” was actually a “boost post” and wait for some form of engagement or conversion from that boosted post. This concept actually works around 5 years ago. But with the super fast-paced digital updates and evolution, “boost post” is now more of a concurrent effort if it’s even used rather than the actual form of marketing.

So, now comes the question for those who actually though “Boost Post” is all there is in Facebook Advertising or Facebook Marketing, if not “Boost Post”, then what else is there on Facebook? Well, there’s a whole new world of advertising on Facebook called “Ads Manager”.

What’s the difference between “Boost Post” and Facebook Ads?

(Do take note that the most important thing in Digital Marketing is to know your exact objective on why you want to run a particular Ad. What is the purpose of the Ad?)

Boost Post

A “Boost Post” means creating a Facebook Post to your Business Page timeline first. Then, you click the “Boost Post” button in the post and another side window comes up. From the sidebar, you can customise your boost in 3 ways:

  1. Who you want to reach.

You can pick the audience type you’d like your post to connect with.

2. Your maximum budget.

You state how much exactly you’d like to spend to reach the audience that you have set in step 1. Minimum spend is $5.

3. How long would you like to run your boosted post to your selected audience.

Select a start date and end date. With these dates, your selected audience should be able to see your post within the duration selected in their News Feed.

You’ll also need to input your payment method so that Facebook can deduct the budget set. Boosted posts are also considered as an Ad as you’re spending on your normal post to reach a wider audience on Facebook.

Next, Facebook Ads.

Facebook Ads uses Ads Manager which is the “heart” of Facebook Advertising or Facebook Marketing. Facebook Ads that are created through Ads Manager are highly customizable and offer advanced solutions. There are various advertising objectives that you can select to help you achieve your marketing objectives to the audience that you care about most.

What more can you do with Facebook Ads?

Here are the 4 broad categories that you can look achieve in Facebook Ads, Ads Manager:

  1. Choose different Ads placements.

 You get the additional benefit of choosing between placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network.

2. Use very specific Ads objective.

Being able to select a specific Ad objective is important as it helps to align your Ads to your campaign goals. Ads Manager lets you choose objectives like Store Traffic, Conversions, and Lead Generation. You can also create and manage ads through the Ads Manager mobile app.

3. Maintain Creative Control

You can design specific Ad creatives that fit your goals. You can create Carousel Ads, Canvas Ads and many more. Accompanying each Ad would be descriptions and Call-To-Action buttons that can drive specific actions from your target audience.

4. Use Advanced Targeting Capabilities

On top of the usual interests, age and gender, you’ll be able to reach to the audience that you care about most. There are more advanced tools available to create overlapping audience sets like Lookalike Audiences and more.

When to use Facebook Ads and when to use Boost Post?

It is very important to be able to identify you main objective for that particular campaign. Ads for 1 objective can sometimes have positive side-effects and fulfilling another objective at the same time. To maximise your Ads, best to have a skilled and certified personnel do it and you will see results.

Posted on Leave a comment

How are digital marketing charges like?

How Do Digital Marketing Agencies Charge?

How much do I need to pay for Digital Marketing Services in Singapore?

In the age of social media and search engine, every business must embrace digital marketing so as not to be left behind. Digital marketing has proved to be essential with the rise of e-commerce and many new startups growing faster than a family owned business that has been running for over 20 years. So, how much exactly does it cost to do digital marketing? What is the actual price and perhaps charges on digital marketing services in Singapore?

Well, below are the 2 common ways how agencies charge for their services. They are also a guideline as to how agencies come up with their digital marketing price.

1.A percentage of your total media buying budget.

Example: You have a digital marketing budget of $2000/month. The agency usually charges somewhere between 20% – 25% from that amount as their management fees and the rest will be used to pay the platforms e.g. Facebook, Instagram, Google, etc..

Pros: Easy for you to allocate your budget.

Cons: If the marketing budget is very low, you will keep hearing the agency to ask you to increase your budget every single day. For a low budget company, it is not recommended to take this style as the Ad performance is usually ineffective.

2. A fixed monthly management fee.

Example: The digital marketing agency charges $1000/month for management of digital marketing and everything else that they offer in their package. This amount does not include the media buying that needs to be paid to the various marketing platform, e.g. Facebook, Instagram, Google, etc.. For this style, your company needs to plan how much you’d like to spend in total and do the breakdown 1st. You may speak to the agency for the recommended amount to spend according to your objective.

Pros: The company is being paid for what they asked. The rest is on you. They will do their best and whatever it takes to ensure that your Ads are successful or exceeds its objectives.

Cons: You need to calculate carefully to factor in your media buying budget. You will tend to overspend using this method. But if results can be seen, I’m sure nobody minds.

But at Doozlers Digital Solutions, we did a survey on why businesses have not gone into digital marketing fully or have not even tried digital marketing. Apart from not understanding how digital marketing works, they feel insecure that no company offers guarantees. So at Doozlers, we came out with a third way for this group of businesses.

3. Pay 5% – 10% of the total number of deals you’d like to get for the month.

This means that the company pays Doozlers Digital Solutions anywhere between 5% – 10% from their product/services total price first. If Doozlers does not deliver at least 60% – 70% of the desired objective, the whole sum that was given in the beginning will be refunded back 100%.

This is good for big ticket items like properties, wedding packages, renovation packages, etc..

For Singapore, such a package is definitely a first of its kind because Doodlers Digital Solutions is fully confident that the objectives given will be met. So, why wait? Need an effective digital marketing company? Just contact Doozlers Digital Solutions today!

Posted on Leave a comment

How To Make Your Aircon Pay For Itself?

Make Your Aircon Pay For ItselfInstead of paying for your home aircon, take steps to ensure that your aircon pays for itself.30 Years Industry ExperienceLooking for a reliable & trustworthy aircon company?Click Here

In a very expensive city like Singapore, our pockets really feel the burn when setting up a new home and going about our daily lives. Buying a home is the single point in life that we have to fork out an unimaginable amount of money at one go. This amount usually exceeds the savings we have accumulated.

After buying a house, we’ll need to spend another $30,000 – $50,000 on the home renovation with a decent interior design. After that, time to fill the home with the pieces of furniture and electronics. This usually costs another $2,000 – $3,000. But while renovating our dream home, we usually factor in some ceiling fans. Some people even forgo that option just to save another $1000. Some pay for ceiling fans and assume that an aircon is not necessary since the fan is there. Perhaps 3 years or 5 years down the road, they regretted not installing aircon in their home. This may be due to several factors.

  1. The Singapore heat really gets to you. Especially when you cannot sleep at night or when your child gets cranky due to the heat.
  2. You are trying to rent out your unit but nobody wants to as there is no aircon.
  3. You are trying to sell your unit but nobody wants to buy because there is no aircon.

There may be many other reasons but these are the common ones. So, should you just install an aircon in your new home? How to afford?

If you’d like to save when buying an aircon, the first rule is to only buy a 5 tick aircon. Just by purchasing a 5 tick aircon, the amount you save on electricity bills over the next 7 years is equivalent to the total purchase price of the aircon plus installation plus premium materials.

Next, take some time to study the different brands models and systems. Compare the specifications. See which make and model gives you the best value for money. This will save you even more on top of the 5 tick aircon choice stated above.

Next, always use premium materials and ensure that your installer provides them. If you do not know what are premium materials, check this out:

Property of:

Usage of premium materials will save you long term headaches. Premium materials will ensure in the prevention of leakages, condensation, and mould growing on the aircon pipings.

Lastly, use your aircon responsibly. Set timers every night to prevent overuse and only use when you need it.

So, is having an aircon in your home costly? Well, maybe in the initial part it may seem like it. But in the long run, you actually save more than what you paid for. Just by paying a little more for a 5 tick aircon at the start goes a very long way.

We highly recommend taking the services of a reputable company with a long history in the aircon industry to be your service provider. This is to protect yourself and to have the trust that every warranty issued out is honoured. We know of the hundreds of aircon companies out there who offer extremely cheap options but when something goes wrong, you’ll have no one to turn to. The one that we know of that has a long history and highly reliable is Lifestyle Guru by Natural Cool. You can find out more about them at or their Facebook page at Lifestyle Guru boasts an e-commerce store, the first of its kind in Singapore. Apart from that, they are generous in offering many ongoing deals and promotions on their Facebook page. Do follow them is you’d like to be up-to-date to the latest promotions, deals and fantastic giveaways.


Posted on Leave a comment

Short Getaway To Malaysia For Chinese New Year 2019

CNY GETAWAY TO MALAYSIATake a break this Chinese New Year with your family to Malaysia.ENJOY A CHEAPER GETAWAY THIS CNYMost hotels are already sold out! Book early for crazy deals.

Chinese New Year is around the corner. As we all know, most of Singapore goes into a short break during this period. Most shops would be either fully closed or open only for half a day from the eve of CNY on the 4th of February till the second day of CNY on the 6th of February. A large number of businesses are usually closed for the whole week.

During this period, many Singaporeans those celebrating and not celebrating would use this opportunity to take a short getaway to Malaysia. The favorite destinations are Johor Bahru (JB), Malacca (Melaka), Kuala Lumpur (KL) and of course Genting Highlands. For Genting Highlands, about 80% of the total rooms are already sold out for the entire CNY week. So, we’ll start with Genting first.

Let’s take a look at the most sought after hotels with the best discounts & deals!




First up, we have GRAND ION DELEMEN HOTEL.

For CNY week, there’s only a couple of rooms left and they are Deluxe twin rooms at only $188/night. So book fast before they’re all gone. 

Next, there’s SKY D’MONT SUITES.

For CNY week, rooms are moving really fast. Nightly rates are as low as $206 per night. It is moving real fast!


This room is very popular being booked 26 times in the course of 2 days. Nightly rates are as low as $157 per night.

The other 2 we’d recommend would be DZH HEALTH RESORT CLUB nightly rates are as low as $71 per night and THE SPA & ORGANIC WELLNESS RESORT nightly rates are as low as $192 per night.

Other than these, you’d probably need to stay over at Berjaya Hills area and drive over to visit Genting Highlands. But it’s not too far away.




First up, we have E & O RESIDENCES, Kuala Lumpur.

A room at starts at only $123/night. This place is highly recommended by many guests with great reviews.


For CNY week, rooms are moving really fast. An entire apartment starts from nightly rates of $112 per night. It is a steal staying so close to KLCC.

Next, we have FRASER RESIDENCE, Kuala Lumpur.

This room is very popular being recommended by 92% of guests. Nightly rates are as low as $106 per night.

The other 2 we’d recommend would be HILTON, KUALA LUMPUR nightly rates are as low as $101 per night and SUNWAY PUTRA HOTEL, Kuala Lumpur nightly rates are as low as $69 DEALS per night.

For more Kuala Lumpur hotel deals, search here:




First up, we have HATTEN PLACE, MELAKA.


Hatten is the top choice for Singaporean visiting Malacca. Nightly rates are only from $94/night. This place is highly recommended by Singaporean guests.


Rooms from this hotel was book 86 times over the weekend. Fantastic rooms with affordable nightly rates of $96 per night. 


The towering hotels in the city of Malacca. Nightly rates are as low as $90 per night.

The other 2 we’d recommend would be HOTEL EQUATORIAL, MALACCAnightly rates are as low as $89 per night and THE PINES, MELAKAnightly rates are as low as $114 per night.



First up, we have DOUBLETREE BY HILTON.

This is the number 1 favourite hotel by Singaporeans. The all time favourite.Nightly promotional rates are only from $119/night. 

Next, there’s KSL HOTEL & RESORT.

This is another Singaporean favourite with lots of street food options and a shopping mall just an elevator ride down. Fantastic rooms with promotional affordable nightly rates of $77 per night. 

Next, we have THISTLE HOTEL, JB.

A really beautiful nice and clean hotel slightly away from the hustle and bustle of the city. Great seafood options just 5 minutes away. Nightly promotional rates are as low as $95 per night.

If you’d like to take this opportunity and spend some time with the kids THE LEGOLAND MALAYSIA RESORT is highly recommended. Promotional peak period nightly rates are from $497 per night. Or if you’d like to visit Legoland with the little ones but looking for a much more affordable alternative, HOTEL JEN PUTERI, HARBOUR nightly promotional rates are as low as $156 per night or SOMERSET MEDINI ISKANDAR PUTERI nightly promotional rates are only from $97 per night.

Posted on Leave a comment

FREE & Low Cost​ Digital Marketing Tips

FREE & Low Cost Digital Marketing Channels

Even though marketing via the digital channel costs only a fraction of the traditional channel, not every business out there has an actual marketing budget. Especially a newly incorporated company that is self-funded. But not to worry, in today’s digital age, anything is possible.

  1. Utilize Facebook Pages & Groups. There’s many such communities and groups available on Facebook these days. Especially the Facebook Live Shopping groups, they’re a non-stop hit. It’s totally FREE! Do explore the marketplace and you’ll understand.
  2. Use FREE listing on other platforms. For example, Carousell & Gumtree allows a certain amount of FREE listings before you need to pay in different forms to list your business.
  3. Optimize your Landing Page/Website on a daily basis. Spend time to look through your web pages and ensure that they are optimized for search engine.
  4. Do as much content writing as possible. Content writing in the form of blogs is more than enough. This will help your site be available on search in many different ways and increase site traffic.
  5. Always update your social media platform business accounts. Constantly update them even if you only have 10 followers who are only friends.
  6. Get your friends online to help share and invite their friends to like and follow your account. You’ll never know, someone might just need your business.
  7. Use Google My Business Listing to give your business some visibility on Google Maps.

These are some tips. All of them can be done all by yourself. The only prerequisite is lots of time and willingness to learn. So, don’t wait and get started now.

In any case, if you need the help of an expert to do the job for you it is not very costly either. At Doozlers, every business is unique and not 2 business are the same. Just talk to us and we’ll try our best to explore various options for you.

Posted on Leave a comment

Why do Digital Marketing?

Why Do Digital Marketing?

Since last year, we’ve all seen the endless advertisements, videos, and tutorials online on digital marketing. All of these tells us how much we can earn by adopting Digital Marketing. It is time we recap on what is marketing.

Today, you decided to open a shoe store. You have a product to sell and rented a shop to sell shoes. But, nobody seems to be buying your shoes. They are all buying your competitors shoes down streets down. Do you start to wonder, “How come?”.

Well, having a business idea and a product does not sell the product. Advertising and marketing do the selling. Back in the early 2000s and before that, only big businesses could afford real advertising. It was too expensive for the average SME to be spending hundreds and thousands of dollars on newspaper, radio & television advertising. So, small businesses stuck to giving out flyers. The only cheapest form of advertising. But now, digital marketing changed the game. We begin to see new businesses sprouting out from nowhere and eating up market shares of huge companies. All these are made possible through digital media. Just by mastering the Google Platform and Facebook changed the game as these 2 are the most used platform in the country and the world. So, how to come onboard these digital platforms? You will need online assets, e.g website, Facebook page, Instagram account, professional email, etc..

So the questions is, do you want to grow your business in 2019?

Posted on Leave a comment

Property Agent’s Commission

In Singapore, there isn’t any kind of rules and regulations on how much commission a Property Agent should receive for any transaction but of course, there’s the “market practice” of the usual commission paid out. So, what are they?

In general, here’s the breakdown:

  1. Selling HDB Flat: Seller pays seller’s agent 2% commission + GST
  2. Buying HDB Flat: Buyer pays buyer’s agent 1% commission + GST
  3. Selling Private Property: Seller pays sellers agent 2% commission + GST which in turn the seller agent will share part of his commission with buyer agent.
  4. Buying Private Property: Usually buyers does not pay his agent a commission as his agent will collect his share from the seller’s agent. There’s no right answer out there as to why this is the case but it is.
  5. Landlord HDB Flat: Landlord pays his agent either a 1/2 month equivalent in rent as commission or a 1 full month equivalent in rent as commission + GST. It is either one depending on the length of lease taken up by the tenant.
  6. Landlord Private Property: Landlord pays his agent either a 1/2 month equivalent in rent as commission or a 1 full month equivalent in rent as commission + GST. It is either one depending on the length of lease taken up by the tenant. for commissions worth $3000 and above, the landlord agent will share his commission with tenant’s agent.
  7. Tenant HDB Flat: Tenant pays his agent either a 1/2 month equivalent in rent as commission or a 1 full month equivalent in rent as commission + GST. It is either one depending on the length of lease taken up by the tenant.
  8. Tenant Private Property: Tenant pays his agent either a 1/2 month equivalent in rent as commission or a 1 full month equivalent in rent as commission + GST. It is either one depending on the length of lease taken up by the tenant. But for monthly rentals of 2 years and rent exceeding $3000, tenant usually do not pay for commission. His agent will collect his share of commission from landlord’s agent. Why is this so? There’s no right answer out there. This is the general market practice.

So, do you really need an agent to settle your buying, selling & renting? It’s not necessary if you’re personally equipped with the right knowledge, have a lot of time on hand and is very conversant in property matters. But if you do not have any one of these qualities, then it is advisable to take up the services of a Property Agent. Buying or selling a house is probably on of the biggest financial decision you make in your life. You wouldn’t want to take the risk of something going wrong and cause yourself a lifetime of regret. Even for rentals, there’s many scary stories out there and they are all real. Things happen. You would not want to be in that helpless position.

The question many people ask, why do I need to pay so much? You do not need to pay so much all the time. You can always source for an agent who is willing to do it for you at the price you can afford. There’s more than 20,000 real estate salesperson in Singapore, you can definitely find one who’s willing to do it at your price.

Since the drop in HDB resale transactions in recent years, homeowners are facing difficulties selling their HDB flat. This resulted in lower selling prices which means lower profits. If you’re intending to move out, better start selling at least 3-4 months in advance. There’s many skilful agents out there who may be able to sell your flat within a month or 2 by adopting all the selling techniques possible out there. But these services don’t come cheap. These agents will ask for a 3-4% commission to sell your unit. Those who are really urgent, especially with less than 6 months less to sell their unit due to their next property move have no choice but to take up this exceptional service. But, it works.

The most challenging part of all is to find a sincere and trustworthy agent. Well, there’s many. You just need to look.

Posted on Leave a comment

Consumer Buying Behaviour

Consumer Buying BehaviourSingapore

In conjunction with Black Friday, 11.11, 12.12 and still the ongoing year-end sales, statics and surveys on Singaporean shopping habits or consumer path to buying has been released. On average, 3 out of 5 Singaporeans shop online. Amongst those who does not shop online, 60% of them at least discovered the item that they bought on the internet 1st before heading out to find the item from a local store.

How come such a high number of people in Singapore are shopping online? Well, there’s multiple contributing factors. Let’s run through the list:

  1. Price. With the high cost of living, people do their best to source for the cheapest alternative they can find. Online shop usually offer this alternative as they do not have to pay rent or labour.
  2. Time. Singapore is a place where people come to work and work morning till night. Time is a luxury whereby not many can afford. So, shopping online is great for all. You can do it on your bed before going to sleep.
  3. Transportation. Especially for bulky items, no now wants to lug the item around on the ever-crowded trains and buses. Partly due to personal inconvenience and partly due to not wanting to cause inconvenience to other passengers.

So, are there people who still do not shop online? Well, this group is shrinking  in size say by day. They keep hearing their family and friends buying cheap stuffs online, so they convert into online shoppers. At the same time, they hear their family and friends getting scammed online, so they stay put. This group are usually the late-technology adopters. They are generally the older generation or they are people who really need to see, touch and feel before buying.

Sometime last week, there’s news about a group of retailers in Punggol going onboard the giant E-Commerce platforms. This speaks volumes on the need for e-commerce or digital asset for retailers.

As the world moves into a customer-centric model, e-commerce stores with chatbots, efficient websites and fast delivery are the ones who will thrive.

Posted on Leave a comment

What are UPGRADED materials?

When buying an aircon, there’s many things that we need to look at. One of the many, possibly the most important of all are the kind of materials used to install the aircon.

Most of us, use our aircons for as long as we can. How long we are able to hang on to our aircons depends on many factors. 2 of the common signs are of the main factors are leaking and condensation. Once these 2 signs starts to appear at home, better brace yourself. It will lead to moulding of the trunking inside and outside, wooden and laminate furniture directly below the aircon and trunking will start to warp and the air quality in the house will be affected. That is when you start seeing family members fall sick. It is really important to keep your aircon in “the pink of health”.

Every now and then, we see aircon companies offering Upgraded Materials. What exactly are Upgraded Materials ?

Upgraded materials ensures that your aircon reaches its actual lifespan and may even lengthen it. There are companies out there claiming that they are offering Japan made and engineered insulation, which in actual fact made in China OEM products. This OEM product do not come with proper test certification by recognized laboratories and quality of this product usually do not conform to international standards.  Using this OEM product or just the “usual material” sometimes causes the aircon system to wear off and may even require replacement prematurely. Having compliant materials will also save you headache when it comes to insurance claims should something undesirable happens at home due to your aircon system.

There’s probably a few companies out there offering this but we are going with Lifestyle Guru by Natural Cool. All upgraded materials provided by Lifestyle Guru by Natural Cool are always PSB Certified and in compliance with BCA and HDB requirements.They offer FREE dismantling and disposal of your old aircon on top of giving you FREE upgrade and upsize installation material. Since an aircon is a big ticket item, best to go with a reputable company to handle all your aircon needs.