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Facebook Advertising For Small Business Owners

If you are a small business owner and have been trying to set up and run your own Facebook Advertising but still have not got to it or are not successful at doing it yet, then please read on. We have a tried and tested, proven technique for you to try and be successful for your Facebook Advertising.

Before getting started on this, you will be a Facebook Pixel installed on your website first. Without it, your Facebook Ad will not be a success. If you have installed it well and correctly, then do follow through the digital marketing funnel.

Follow the digital marketing funnel.

There are 3 broad categories in the funnel. Top of the funnel (TOF), Mid funnel (MOF), Bottom of the funnel (BOF). Like the shape of a funnel., the top is really big and the funnel narrows down with a small opening at the bottom.

Step 1.

Start with either a Reach or Brand Awareness objective. We would recommend Brand Awareness. Create an Ad creative or content that only introduces your business at this juncture. Then select your target audience. If you are unsure who is your target audience or the category of your target audience is too broad, then select 5 categories that your target audience falls into and create 5 Ad Sets with one target audience each. This is to test which one is the most probable set that your target audience falls into. Then, run this campaign.

Step 2.

After seeing the winning target audience, push forward and continue your campaign based on the winning target audience.

Step 3.

Set a consideration campaign. At this stage, create another Ad that focuses on getting your audience to consider your product or service. Your target audience will be those who have engaged with the first TOF Ad. It may be those who clicked, messaged or liked the first Ad. The expand this audience to spread out toward lookalike audience.

Step 4.

From the consideration campaign, you may start getting some conversions. But the main higher quality conversions should come from this last step. Set up the 3rd campaign, the conversion campaign. At this stage, create an ad that is targeted to that valuable action that you set out to run an Ad for. To get purchases or quality leads. Target people who engaged the Ad at the MOF earlier. But if the number of engagements is not big enough, you can explore going into another round of lookalike audience here.

This chain or system of a minimum of 3 ads should continue running. If you are still not getting conversions or not enough conversions, do re-look at your budget. You may be spending too little to get the desired results. Then check out your creative and copywriting, you may need to improve on them. Then check your landing page and see if it is relevant to your ad.

Following the funnel, more than often guarantees success. It is just a matter of testing, testing and testing. At Doozlers, we have professional certified media buying experts who do testing every day. If you need to get a professional to help out, simply reach out to Doozlers Digital Solutions and the expert there can help.

Good luck!

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How much does it cost to create a landing page in Singapore? | Doozlers

cost to create a landing page in Singapore

How much does it cost to create a landing page in Singapore?

As COVID accelerated digital adoption, digital presence is more important than ever. Although the online space is getting a lot of traffic, there is still space for your business. You just need to tread carefully and plan well. Just like the saying goes, failing to plan is planning to fail. So how much does it cost to create a landing page in Singapore?

We are going to touch on the topic of landing page design. If you are a small business owner, property agent, insurance agent, or perhaps even a home-based business, a landing page is one of the basic requirements for a digital presence. If you are thinking of getting your own landing page done, here are some guidelines on the considerations that you need to look into. Especially the cost to create a landing page in Singapore.

Landing Page Domain Name.

You need to select a domain name that is available. A domain name is basically the URL that all of us key into the browser when we want to go to a particular website. So, this domain name needs to be purchase. It generally costs somewhere between $20 – $40 for a one-year registration. This is something that needs to be renewed yearly. If it is not renewed, it will simply just expire and nobody can access that URL anymore. If anyone keys in the URL, some error code will show up.

Landing Page Hosting.

Hosting is like a place where the files and contents of the landing page are being stored at. Hosting is also on a subscription basis. There are a few types of hosting that you can look into. But we will touch on the 2 common ones. Shared hosting and dedicated hosting. Shared hosting is cheaper than dedicated hosting. As the term used is “Shared”, it means that a few other landing pages are sharing the same bandwidth as yours. Dedicated hosting on the other hand simply means that all the space in there is only dedicated for you.

Which one to choose? After doing websites for quite a number of clients, it is really your preference. Shared hosting can cost as little as $50/year depending on how many are sharing and dedicated hosting can cost as much as $500/year. If your website traffic is not anywhere near a consistent of 8,000 to 10,000 per month, the shared hosting is still fine. But do note that at times, there might be a chance whereby users may not be able to access your landing page momentarily if the bandwidth is being taken up by another landing page due to a surge in online traffic there. So most importantly, do ask yourself this one important question. Will it be ok if you or your users not be able to access the landing page for a while and just try again later? If you are cool with that, then shared hosting is fine. But if you cannot handle that, then just get a dedicated hosting to prevent any panic attacks.

Landing Page User Experience Design

Design is a very abstract thing. As the saying goes, beauty lies in the eyes of the beholder. But in the end, it is not exactly about what you or the designer prefer. It is about the user. There are many best practices, even the most basic functions of a landing page can fulfil this. But the careful consideration of what should be inside, what should not and what is best to be inserted if possible is something that an experienced designer can advise. Do listen and try to fulfil those requirements. In the end, you would like the landing page to really work for you and not end up being another “White Elephant” online. It should also fit the local flavour. Anyway, depending on the number of functions that you would like to add on to make the user experience as seamless as possible, prices may adjust depending on the complexity or the cost of the plugin to fulfil those functions. For plugins, there is usually a one-time setup fee upon purchase and most WordPress plugins require a yearly renewal. Plugins can cost from as little as $30/year to $100++/year.

Landing Page WordPress Web Builder

A fantastic web builder costs quite a bit. But the great thing about a fantastic web builder is that once you take over the website, it will be easier for you to at least make minor adjustments or editing requiring less support from the designer and more flexibility. A real good web builder costs around $50+ yearly. But the first time design by a web designer to create a beautiful site will cost anywhere between $800 – $10000 depending on the amount of design and function considerations. But the average amount for a good one should be approximately $2,000.

Now that you have created your landing page, what do you want to do with it? Or what would you like it to do for you? The landing page is not going to deliver itself to your audience and it will not be found by anyone either. So since you’re already engaging someone to design the landing page, might as well get some things set up to fulfil the next purpose, digital marketing.

Landing Page Wireframe/Prototype (Optional)

If you are very particular about launching right and getting the right landing page in the end, do consider getting a wireframe/prototype up first. But this will extend the entire timeline and will add on another $1000 – $2000 to the total cost. If you are someone who is super particular and wants a perfect outcome, this will be good rather than diving in straight. So that you can get the right colours, fonts and flow right.

Digital marketing setup for the landing page.

Analytics Integration (Optional)

In the end, you would like to be able to track and measure as many events or actions on your landing page as possible. Like how many visitors, how many of them bounced out, how long they spend there, which pages are they looking at, which button they clicked, etc..

The basic is to install Google Analytics, Google Tag Manager and Facebook Pixel. This is quite technical. A good setup will cost quite somewhere between $400 – $600. This is critical to your digital marketing campaigns in the future. Without this, any digital advertising will be kind of a waste of advertising dollars.

SEO Setup (Optional)

Get some basic SEO setup first. Get an SEO plugin installed and pass the designer your desired keywords and set up the entire landing page proper. One-time setups like this can cost somewhere between $300 – $700.

Hopefully, we managed to touch on the critical pointers to look out for when getting your landing page done you know have a better idea of how much does it cost to create a landing page in Singapore.

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Digital Marketing For Automotive Industry

Digital marketing for automotive industry in singapore

If you’re running a car dealership or a car spray painting company, there’s a few direct areas of digital marketing that you will be looking at.

Digital Marketing For A Car Dealership

If you’re running a car dealership in Singapore today, we understand that margins are getting tighter. Car listing on Sgcarmart is a must-have. What else can you do to get customers and to expand your fleet of cars?

Here are some of our recommendations:

Get leads to buy-in cars directly from those who want to sell their cars. Stop throwing name cards and flyers on windscreens in the carpark. Just run Facebook, Instagram and Google Ads and you can get leads coming through every day. We’ve done it for car dealerships before. From as low as just $1,500 per month and you can get leads coming in every day, is it worth investing? Of course, it is, just being able to close 1 car covers everything.

Get your car available for sale on your potential customers Facebook or Instagram feed. Sgcarmart has tons of car listings. You’d want customers to be able to find your listing some way. A compelling picture of your car for sale on your customers’ social feed is definitely the way to go.

Come up with a compelling trade-in offer. This is the best win-win situation. You get to sell and buy a car both at the same time.

Digital Marketing For A Car Spray Painting Company

If you’re running a car spray painting company, you will need to do a bit more than a car dealership. You’ll need to come up everywhere so that when searches are made, you keep appearing everywhere. There are car spray painting workshops all over Singapore. How to make yours become the choice workshop for car owners.

Here are some recommendations based on our experience:

You need to get your website SEO up. You need to be ranked on page 1 for search. Car spray painting services are usually required when something unfortunate happens unless the car owner is an avid car hobbyist looking to do a colour change or something. But if not, spray painting are usually sought-after due to some minor or major accidents. So, SEO is key.

You need to introduce your business everywhere across forums and you need to showcase your before and after works. Where else to showcase if not on social media! Get your works advertised on social media and get leads online to ask for quotes and book an appointment for a spray painting job.

These are proven techniques to drive sales to your workshop. Try them today!

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What Makes A Successful E-Commerce Store?

Since the start of COVID-19 and especially the Circuit Breaker in Singapore, many businesses begin to truly understand the importance of being able to sell online and automate business processes. Generally, IMDA and Enterprise SG have been promoting the Go Digital Programme for a while now. It’s up to the businesses to move forward or risk closing down.

With E-Commerce Ads popping up everywhere for small business owners and the Go Digital programme encouraging it, many business owners are wondering how to move forward.

There are many options available out there today in the market. The majority go with the easiest option which is to try and use Shopify. It is fairly easy to use as long as the user has at least have a certain level of comfort in navigating things online, computer usage, e-commerce terms, basic designing, managing a documented stock.

The next available option would be the usage of WooCommerce. It is a great platform and fairly easy to use. The only knowledge the user requires would be purchasing of hosting and domain, and WordPress. Once you can do this, you’re good to go. Of course, some designing skills as well if not the user experience is going to be pretty bad.

As a business owner, do you have the time to go through tutorials for a month and keep on improving your e-commerce store while running the core business?

Here are 3 most important characteristics needed for a successful e-commerce website:

  1. Scalability & Flexibility
  2. Your e-commerce site must be flexible and scalable. So that you can always expand upon the inventory, make customizations, improve process flows, automate processes, etc.. For small businesses, this is usually not a problem. For the medium and large business, do consider this when creating your e-commerce website or you might get stuck with a beautifully rigid website.
  3. Mobile Responsive
  4. With 80% of our time spent on mobile phones, the website needs to be suitable for mobile-first, other devices second.
  5. Search Engine-Friendly
  6. The site needs to be simple and clean so that it can easily rank and appear in SEO searches.

So now that you know what a successful e-commerce website needs, what’s next?
Well, you need to let people know that you now have an e-commerce site. The first and most important group of people you need to inform, past and existing customers. These are free leads for you. Make sure to get them on board your e-commerce website. After this group, you will need to spend a little to make your new e-commerce website for the right group of people.

We will cover visibility of your e-commerce website in our next post.

Now that you know all these, come forward and create your very own E-Commerce Website with us!

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SEO In Singapore. (Search Engine Optimization)

Search Engine Optimization SEO Services

SEO In Singapore.

We hear this a lot these days. From our experience with multiple clients and prospects, we realised that many are actually confused. What are they confused about? Well, most are generally confused about SEO with PPC Campaign.

Let us dig in a little. What is SEO?

SEO stands for Search Engine Optimization. It is basically optimising your site to become visible when someone searches on a search engine like Google. There are hundreds of sites in your local area. Yet when you search for something, there are only about 10 organic search results shown on the first page together with about 6 Google Ads link and about another 6 on the Google Maps list.

The question is, how many pages do you normally screen through before typing in another set of keyword again to run another search?
The majority of users search only a maximum of 2 pages. Meaning a ranking of 1 to 20 only. The rest is rarely seen by the user.

So how to make your website seen when people do a search? The answer is SEO (Search Engine Optimization).

Why businesses who believe in SEO will spend time and money on getting their SEO right and why those who don’t understand the power of SEO won’t do anything about it. The truth is, people, perform search all the time! Even kids these days who need to find out about something will automatically go to Google. They continuously do searches to seek information, the best deals, and the hottest brands. According to Google data, people conduct more than 100 billion Google searches each month.

The most powerful part is that people search in the moment of need. When people realize they want or need something. From a product, a vacation, a family activity, a piece of information, they instinctively turn to search. People search throughout their day in “want-to-know,” want-to-go,” “want-to-do,” and “want-to-buy” moments. So you’d want to be there in their moment. Remember back in the day the plumbers or electrician used to give free fridge magnets with their company information on them? Today, that same magnet remains nothing more than just a magnet. When something happens, no one got to the fridge to get a phone number. They turn to Google.

Everyone use their devices on the go. They search from their computers at home and from their mobile phones and tablets while on-the-go. You want to make sure that you are seen when they are searching.

Now, how to make sure that you’re seen in searches that happens in Singapore?

Local SEO or SEO in Singapore is the answer. Singapore is a really small country. Everything is considered local. We’re not a big country like our neighbours whereby different states have very different culture and dialect. To be successful in Singapore search results, Local SEO is key.

Here’s some basics to be looked into to setup a roadmap towards a successful Local SEO effort?

  1. Have a Google My Business (GMB) account. Update it every week with the latest information, event or promotion.
  2. Get Google reviews. Take the extra effort to get your customers to leave a review. Those review stars mean a lot.
  3. Write about local stuff on your blog page. The more local it is, the higher the chances of Google picking it up.
  4. Ensure that your NAP (Name, Address, Place) information is the same and consistent everywhere online.
  5. Lastly, optimize optimize optimize. Doing SEO takes a lot of time. Generally, it takes between 3 months to 12 months for your SEO to take effect depending on keyword competitiveness. Anything less is possible but we do not want to “over-promise”. We give you the truth.

How much do marketing agencies charge for a SEO service?

Well, this of course differs between agencies but the average going rate would be somewhere between $400 – $1000 per month to target between 4 – 12 keywords. Of course, there are those that charge only $200 per month and there are those that charge $2,000 per month. What’s the difference? Quality. As mentioned before, SEO requires a pretty good amount of leg-work. This means high man-hours doing optimisation and analysis. The lesser you pay, the chance is you may not see any results because the number of man-hours would not be enough or the “analyst” would probably be an unskilled person. But SEO when you put in time and effort to do it right, the results will definitely pay off. Why is SEO a must for all businesses? Imagine this, instead of you trying to market your product on your customers’ screen, your customer is actually searching for your product or service online and you appear when they’re searching. They want something that you have and are looking for it. Chances are, they want to move forward so that you can make a sale.

SEO is a long-term game. But once you’re in, sales will come in naturally.

But for those who aren’t patient enough, there’s another way to appear on search results with almost instant results. It’s called, PPC. We’ll touch on this in our next article.

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Trip To Bali With Young Kids

Trip To Bali With Young KidsGame On!

We’ve been to the beautiful island of Bali, Indonesia only once 6 years ago. Back then, we went there with only 2 babies (3 months & 2 yrs old). Now, we’re back here again with 4 kids aged 5 months to 7 years old. With only 2 adults (parents) it is definitely a challenge but we’re all game for it.

Flight with Garuda Airlines

We took Garuda Airlines from Singapore Changi Airport. This time round with the kids, we’re not going to take our chances with a b budget airline. We need a much more hassle-free straightforward solution as much as possible as handling the kids plus getting around is enough headache. I haven’t stepped into a Garuda flight for more than 20 years now so it feels like it my first time.

Garuda Airlines is great! The plane has a pretty good leg room. Most importantly, the cabin crew were fantastic. Having kids in-flight isn’t that easy for both the parents as well as other passengers. But the cabin crew were a really big help. From the time to board the plane to inside the plane, we’re given priority boarding and extra help for our luggages. I would say that Garuda Airlines is family-friendly. They have special meals for the kids and halal meal request for us. All I can say is that, on Garuda Airlines, we felt the indonesian hospitality.

Just Touched Down In Bali

Upon reaching Bali (Ngurah Rai International Airport Terminal), I called my old driver from 6 years ago, Agus. There’s many people in Bali named Agus. But this particular Agus is the same one use by my whole family and extended family whenever any of them visits Bali. So yeah, this Agus is our choice. Agus rate as per today is at Rp. 550,000 per day. Since we just arrived in Bali with the kids, I we didn’t want to go through the hassle of booking a taxi, going through a swarm of drivers at the arrivals exit touting everywhere. We just got Agus who waited for us at the exit, helped us with our luggages and brought us straight to his car. While walking to him, a few random drivers actually tried to approach us. But once Agus came over, they politely u-turned. The one good thing about Bali is that most Balinese are really nice and polite people. So don’t worry about getting too much aggression from any of the locals there. The best part is that they absolutely adore little children.

Hotel Consideration

So for our first day there, we drove straight to the hotel to check-in first. Our hotel of choice this time round is Hilton Bali Resort, Nusa Dua. The usual area where tourists like to at are Seminyak, Kuta, Ubud, Nusa Dua & Jimbaran. These are the usual areas. As we’re with the kids, most of our considerations revolves around them. We wanted a place with nice kid-friendly facilities, by the beach and away from the city. With these considerations alone, we need to choose something in Nusa Dua area. Next would be the rooms. Cos we’ve got 4 small kids, it’s quite difficult to find the right rooms. During our search, many hotels would recommend some super huge expensive rooms for a family of 6 without taking much consideration for the children’s age. After looking around for a week. Only 2 hotels that we found so far that can accommodate to our big (small) family. The Grand Mirage and Hilton Bali Resort. We decided to go with Hilton Bali Resort for its pools and kids club.

Hilton Bali Resort

Hilton Bali Resort was fantastic!

The hotel has a really nice architecture and design. It feels really good to be there. The resort feel really makes us feeling relaxed. Each and every staff, especially the guys who make up the room every day never once fail to greet us every single time we pass by them. As my hands are always full with the kids, someone always comes up to give us a helping hand. The check-in and check-out processes are seamless.

We got the Family Room King Bed. The king bed was more of a super king. It’s huge! Plus there’s a sofa bed which sleeps 2 adults. Its got the best view ever! (At least for me and the kids 🙂 We watched the sunrise on the horizon and see surfers in-waiting for the next wave every morning. The room was fully equipped. The channels available on TV are good for the whole family. There’s a shaver and shaving cream for men (which I always look forward to as many hotels don’t give this). All the soaps and shampoos are by Crabtree and Evelyn.

Breakfast spread is really really good. I would say, quality food. The staff there are superb. Their willingness to help and their smile really made our day. They are truly helpful and I appreciate it because travelling with kids isn’t easy but with help, it makes things much easier.The swimming pool is good. With a couple of slides from a really short baby slide to the really high slide for bigger kids. Pools with multiple depths from the baby pool of 0.5m to the 1.5m adult pool. There’s stuff like nets and hoops for anyone to play ball games in the pool. There’s even a man-made beach by the poolside although the real beach is only 5 metres away.

For the Jungle Kids Club, there’s an indoor playground and an outdoor adventure playground with a rock-climbing facility. The outdoor playground is much more suitable for slightly older kids. The kids club can also bring the kids out for camel feeding.

Overall, we love the Hilton Bali Resort.

Dinner At Bale Dang Mang Enkhing

After checking-in, we went out again for dinner. Agus was waiting for us the at the lobby to bring us to our next destination, dinner.

We had dinner at Bale Dang Man Engkhing. It’s a really nice place with pond in the middle. Very traditional looking with a great decor. A romantic place too for couples. The only problem was that, there’s quite bit of mosquitoes. Luckily the kids didn’t get bitten. Only the adults got bitten.

The menu at this place is generally quality traditional food. We got a platter for 2 for the adults and the kids got some fried rice and fried mushrooms. For the fact that they finished their food, means it tastes great! Our platter was really great too! If you’re into super spicy sambal and chilli, they have one of the best. We got a couple of drinks as well.

The damaged done from eating here was Rp. 500,115. For an up-market dining restaurant with tasty food, I would say it is reasonably priced.

After dinner, we dropped by Carrefour for a short while to get some toiletries and snacks before heading to the hotel. Carrefour would be a great place to get souvenirs as well as they are cheaper than the roadside shops and the variety is huge.

After Carrefour, we called it a day.

Bali Safari And Marine Park

Day 2 is the highlight of our trip. Our driver helped us book tickets to the Bali Safari and Marine Park. The damaged done for this trip tickets, Rp.3,200,000. This is the discounted price. Without discount would be around Rp. 5,000,000. What’s included in with this price tag:

  1. Animal Shows
  2. Animal Feeding Sessions
  3. Safari Ride
  4. Marine Life Aquarium
  5. 3 Water-roller coaster rides
  6. Water playground
  7. Tea at Uma Restaurant (choice of Tea/Coffee/Iced Lemon Tea plus cakes, puffs and cut-fruits.)

Initially, I was afraid that it wouldn’t be value-for-money. But we left the park truly satisfied! It’s worth paying for.

Upon entering the park at the main entrance, we needed to take the Safari Bus to the parks’ entrance. From the entrance, the first exhibit was the leopard. It was absolutely stunning. I’m a big cat fan! The whole safari park was beautifully done up in Balinese style. Most importantly, the park is stroller-friendly in generally, only 1 short flight of steps isn’t. The rest of the park is fine.

We reached the Harimau Theatre, just in time for the Tiger show. The tiger show is fantastic, for us at least. Being able to see a real a few real-life huge tigers running around in front of our eyes was awesome! The show is built around a storyline which makes it really interesting. 

After this great Harimau show, we headed to the Gajah Theatre for the elephant show. The Elephant show was really great! We loved it! Same thing, based on a really interesting storyline with human actors and all. It is really good. We truly enjoyed the show. The elephant show side is a little bit cooling. But the tiger show area was really really hot! After another great show, we went to check out the white tiger feeding session. The white tigers look so majestic. The best part so far was that all the animals looked really healthy. Their coats looks good and the seem to be well-fed.

After looking at these great animals, we went to the petting zoo so the kids can feed the goats, guinea pigs, rabbits, chickens, turtles, ducks, etc.. 

Now finally, we’re ready to do what we actually came here for, the Safari. The Safari bus is the best! It is nice and cooling, just what we needed, aircon. It’s got bench seats with clear glass windows. The safari is broken up into 3 major sections. Animals from Indonesia, India, and Africa. This safari doesn’t have and doesn’t boast anything about having a thousand species of animals or anything. They just have generally big animals or I would say animals that kids generally find amusing when they watch shows like ” The Lion King” and such. Safari is great. There’s like the lions crossing the road, zebras crossing the road, animals lazing around or eating or really moving about.

For the first time in my life, we were really really close to a lion just separated by a glass window. We loved it! The only thing about the Safari that I decided not to give a full 5-star rating is that the duration per animal stop was really too short. If only they could extend perhaps another good 30s or 1 min per stop, it’ll be perfect. Other than that, this place is worth it.

After the Safari, we had out Tea At Uma Restaurant within the park as the tea is a part of the package. It was not bad actually, we had ice-lemon tea and plates of cut fruits, cakes, and puffs. It’s really nice to site down a chill a little after being all sweaty before this. 

After our little break, we continued to the Water Funzone for the kids. Do remember to bring your swimming costumes! Other than just the usual slides, they do have a small coaster ride for kids 130cm and above and a water-coaster ride for kids 100cm and above.

Once done, we walked back to the starting atrium and entered the “Marine Park”. I think it should be called a marine park just as yet. There seems to be some construction going on but for now, there’s only like some aquarium tanks with the highlight being the red-bellied piranha. From there, we took the bus again to the main entrance and we’re out. Before going in, I was a little worried if it’s going to be worth it as it costs much much more than our zoo back home. But we came out extremely satisfied, it’s worth it!

Lunch At Be Sanur

After the Bali Safari, we headed out for a late lunch since we just had tea at Uma Restaurant. For lunch, we went to a very nice simple place called Be Sanur.

At Be Sanur, total bill was only at Rp.105,000. Our cheapest meal in Bali. This shop doesn’t really have a menu cos it sells on a fixed meal. 1 set consist of a plate of rice, a plate of fried fish with the yummy-set sambal ever and a bowl of fish in fish soup which is super-duper yummy. We bought 2 sets and added 2 more rice plus some drink. It is the cheapest and most tasty meal. Be Sanur has a few outlets.

After lunch, we went to Kuta to check-out some of the surf shops then headed to to Macdonald’s to buy some food back to the hotel. The menu ate Macdonald’s Bali is pretty different and yummy. More spicy selection I would say.

After buying food, we called it a day and say our goodbye’s to Agus for bringing us around for 2 days. He’s been a great help.

Swim In Hotel & Blue Bird Taxi App

For day 3, we decided to relax and spend more time in the hotel to go for a swim and the beach. In the late afternoon, we discovered one must-have app. The Blue Bird Taxi app. It’s a lifesaver! Blue Bird is Indonesia’s biggest taxi operator and they have a pre-booking app just like Grab. The problem with Grab is that it’s not very welcomed in Bali to protect their domestic companies. So Grab isn’t allowed to enter many places, especially the tourist areas. But Blue Bird is king. They can go anywhere and they are all metered taxis. So I downloaded their app and booked our first ride out. It’s great and cheap. The only thing about these Blue Bird taxis is that their driver aren’t very friendly. They just do their job, drive.

We took a taxi ride to a place called The Bali Collection. It’s like an up-market little town on it’s own. There’s like a whole row of “expensive” looking shops and restaurants. We picked a random restaurant to eat-in. We bought Balinese dishes and the kids got western food. damaged done Rp.438,000. The food was ok. After eating, we told the restaurant that we’d like to take a walk on the street outside the Bali Collection area to see some souvenir shops. They gave us a free ride out, which was really helpful.

At the street side, the souvenirs are almost double the price of supermarkets and we didn’t have the energy to go on “haggling-mode”. So we bought a couple of dream-catchers for the kids then walk to the nearest Coco Supermarkets to buy souvenirs and other stuffs.

Once done, it’s the Blue Bird App again to book a taxi back to the hotel room.

On the last day, we spent the morning at the Kids Club. They had so much fun. After that, it’s Blue Bird Taxi Booking again to the airport. If we took an airport transfer from the hotel, i’s cost us Rp.300,000. If I took a driver from outside, it’ll be Rp.250,000. Blue Bird cost me Rp.125,000.

Spending In Bali, Cash Or Card

This is the first time I tried to utilise my Youtrip card and it was fantastic! Although cash is king, carrying a wad of cash in Bali isn’t very comfortable for me. I had cash at all time but I ended up using my Youtrip card.

Before leaving Singapore, I changed at Mustafa Centre. I got a rate of SGD$1 = Rp.10,025. When I changed cash in Bali, I got a rate of SGD$1 = Rp.10,150. When I used my Youtrip card, on average I got SGD$1 = Rp.10,338. Youtrip gave the best rate ever! Except for Carrefour. I think they had some fixed preferred foreign exchange rate on their machines so it was lower at SGD$1 = Rp.9,338. So yeah, Youtrip rocks! Even paid for the hotel using Youtrip to fully take advantage of the exchange rate!

So that’s the end of the trip. We had to transit in Jakarta. Do remember if with family for transit, make sure to have at least 2 hour buffer between the arrival or your flight to the departure of the next flight. Anything lesser, it’s not worth the risk as the chances of missing the next flight is too high.

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Recommended aircon brand and model should you buy to protect your family from the Haze.

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Which aircon brand and model should you buy to protect your family from the Haze?

With the haze back in Singapore again, N95 masks are back in demand. Many are starting to add-on air purifiers in their homes to protect their loved ones from the haze. What about the haze do we actually need protection from? The problem lies in the PM2.5 particles that is in the haze. When PM2.5 particles are inhaled, these microparticles can penetrate deeply into the lungs. Subsequently, it will cause irritation and corrosion of the alveolar wall and may impair lung function.



This is the reason why when the Haze is back, Singaporeans do not take their chances and start to take all precautionary measures. Most importantly when staying indoors, we need to ensure that the indoor environment is clean and free of these microparticles. How to ensure that our homes are safe from PM2.5 particles?

The first one is the Mitsubishi Electric Starmex Air-Conditioner, Model MXY-3G28VA2. Let’s focus on why this model is recommended for your home, especially in these hazy conditions.

This particular Mitsubishi Aircon is in-built with Microparticles Catching Filter. This Microparticles Catching Filter effectively eliminates PM2.5 particles to maintain clean air in the room.

Let’s take a look at the diagram below to better understand how the Microparticles Catching Filter works:

PM2.5 Aircon Filter Lifestyle Guru

The next aircon we’ll be looking at for this haze we’re facing right now is the Panasonic Aircon, Model CU-3XS27UKZ. Pansonic models are generally well-known for their Nano Technology. For this particular model, it is equipped with the nanoe-G technology. nanoe-G technology works effectively on airborne particles which includes PM2.5, adhesive and in-filter incor-organisms such as bacteria, viruses and mould. So, how does nanoe-G technology helps to keep the indoor air clean? The nanoe-G are ion generators and they release negative ions into the air intermittently. These negative ions then attach themselves to dust particles. Due to this attachment, the particle is now bigger and are carried back to the air filter. It then deactivates 99% of bacteria and viruses wrapped in the filter.

By having the right aircon model and system installed in your home, you can now have a peace of mind at home.


Now that we know what to look out for to protect our loved ones at home from harmful particles, it’s time to get the right aircon model right away!

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How to grow in 2019?

Growing Your Digital Presence In 2019

After seeing so many Ads for the whole of 2018 about why your business should move into digital marketing and why it is a better option. Here in Singapore, not many businesses move into digital marketing yet but a small number of them did. Those who did have seen their sales generally doubled. Some of them are retail outlets located in an inaccessible or “out of the way” places yet customers flocked to their “shop” from all over the country. Some of these retail outlets are in Techparks and Business Parks and you see customers walking in. So, is shopping mall presence necessary? Well, digital marketing changed this.

Those who’ve seen the result, will be looking to spend much more in 2019 to generate higher sales. Those who have not, will soon realise that their competitors have been eating up their market share. This is usually felt by businesses that thrived in the 1990’s till about early 2000’s. We’ve seen many young, new startups crushing their competitors who are running “family-businesses” simply by adopting a highly effective digital marketing strategy. Now in 2019, a lot more needs to be done by the digital marketers to enable their clients to compete on the same level as the key players in the industry.

The answer to a successful 2019 is FULL STACK MARKETING & GROWTH HACKING. It is the combination of the various digital marketing strategies into one full-fledged Ad Campaign. A Facebook Lead Generation Ad alone or a Google Pay Per Click alone can no longer make the cut. Business will need a wholesome digital marketing plan to make it work. All of Google’s Network needs to be utilised with careful planning to ensure Ads effectiveness. To be able to do this, make sure that the marketer is certified with real account management experience. The technicalities of Google Adwords requires someone trained. For Facebook & Instagram Ads, a combination of campaign is required at any one time. On top of this, certain trades should not be using still images anymore. Either adopt a compelling video experience or 3D image. Especially for those in the interior design industry, a 3D Image of a living room does magic for your Ads.

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Is digital marketing really necessary?

With the latest 11.11 and 12.12 sales whereby billions of dollars worth of transactions took place, there’s still business owners who are asking if digital marketing is necessary.

There answer is, yes. So why is it necessary? We’ll, let’s take a look:

  1. With the rise of smartphones and access to video streaming, how many people still watch satellite TV channels? The numbers are really small and this group is made up of largely the older generations.
  2. Social media platforms have taken over the lives of everyone, young and old. People are on Facebook and Instagram 80% of the time in the day. While commuting in trains and buses, people are on Youtube. Everyone is always staring at their screens. Who’s looking at flyers, billboards and posters? There still are but the numbers are really small.
  3. Having in-stream Ads and native Ads, you can control the type of Ad. Video Ads that are compelling will make people click.
  4. The cost of digital marketing is much much cheaper. It is way cheaper compared to print, TV and billboards.

For retail shops, ever wondered how come some shops have so many customers flocking down to their shop even-though the shop location is “off the grid”? Through blogging, social media marketing and google ads, customers can see how great your products are and come over to shop. For retail shops, an e-commerce store is essential. It keeps your customers coming back but online. You’ll have an emptier shop but with sales still flowing in. Isn’t that great!

So, what exactly is digital marketing? We’ll come to that in our next post.