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Facebook Advertising For Small Business Owners

If you are a small business owner and have been trying to set up and run your own Facebook Advertising but still have not got to it or are not successful at doing it yet, then please read on. We have a tried and tested, proven technique for you to try and be successful for your Facebook Advertising.

Before getting started on this, you will be a Facebook Pixel installed on your website first. Without it, your Facebook Ad will not be a success. If you have installed it well and correctly, then do follow through the digital marketing funnel.

Follow the digital marketing funnel.

There are 3 broad categories in the funnel. Top of the funnel (TOF), Mid funnel (MOF), Bottom of the funnel (BOF). Like the shape of a funnel., the top is really big and the funnel narrows down with a small opening at the bottom.

Step 1.

Start with either a Reach or Brand Awareness objective. We would recommend Brand Awareness. Create an Ad creative or content that only introduces your business at this juncture. Then select your target audience. If you are unsure who is your target audience or the category of your target audience is too broad, then select 5 categories that your target audience falls into and create 5 Ad Sets with one target audience each. This is to test which one is the most probable set that your target audience falls into. Then, run this campaign.

Step 2.

After seeing the winning target audience, push forward and continue your campaign based on the winning target audience.

Step 3.

Set a consideration campaign. At this stage, create another Ad that focuses on getting your audience to consider your product or service. Your target audience will be those who have engaged with the first TOF Ad. It may be those who clicked, messaged or liked the first Ad. The expand this audience to spread out toward lookalike audience.

Step 4.

From the consideration campaign, you may start getting some conversions. But the main higher quality conversions should come from this last step. Set up the 3rd campaign, the conversion campaign. At this stage, create an ad that is targeted to that valuable action that you set out to run an Ad for. To get purchases or quality leads. Target people who engaged the Ad at the MOF earlier. But if the number of engagements is not big enough, you can explore going into another round of lookalike audience here.

This chain or system of a minimum of 3 ads should continue running. If you are still not getting conversions or not enough conversions, do re-look at your budget. You may be spending too little to get the desired results. Then check out your creative and copywriting, you may need to improve on them. Then check your landing page and see if it is relevant to your ad.

Following the funnel, more than often guarantees success. It is just a matter of testing, testing and testing. At Doozlers, we have professional certified media buying experts who do testing every day. If you need to get a professional to help out, simply reach out to Doozlers Digital Solutions and the expert there can help.

Good luck!

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How much does it cost to create a landing page in Singapore? | Doozlers

cost to create a landing page in Singapore


How much does it cost to create a landing page in Singapore?

As COVID accelerated digital adoption, digital presence is more important than ever. Although the online space is getting a lot of traffic, there is still space for your business. You just need to tread carefully and plan well. Just like the saying goes, failing to plan is planning to fail. So how much does it cost to create a landing page in Singapore?

We are going to touch on the topic of landing page design. If you are a small business owner, property agent, insurance agent, or perhaps even a home-based business, a landing page is one of the basic requirements for a digital presence. If you are thinking of getting your own landing page done, here are some guidelines on the considerations that you need to look into. Especially the cost to create a landing page in Singapore.

Landing Page Domain Name.

You need to select a domain name that is available. A domain name is basically the URL that all of us key into the browser when we want to go to a particular website. So, this domain name needs to be purchase. It generally costs somewhere between $20 – $40 for a one-year registration. This is something that needs to be renewed yearly. If it is not renewed, it will simply just expire and nobody can access that URL anymore. If anyone keys in the URL, some error code will show up.

Landing Page Hosting.

Hosting is like a place where the files and contents of the landing page are being stored at. Hosting is also on a subscription basis. There are a few types of hosting that you can look into. But we will touch on the 2 common ones. Shared hosting and dedicated hosting. Shared hosting is cheaper than dedicated hosting. As the term used is “Shared”, it means that a few other landing pages are sharing the same bandwidth as yours. Dedicated hosting on the other hand simply means that all the space in there is only dedicated for you.

Which one to choose? After doing websites for quite a number of clients, it is really your preference. Shared hosting can cost as little as $50/year depending on how many are sharing and dedicated hosting can cost as much as $500/year. If your website traffic is not anywhere near a consistent of 8,000 to 10,000 per month, the shared hosting is still fine. But do note that at times, there might be a chance whereby users may not be able to access your landing page momentarily if the bandwidth is being taken up by another landing page due to a surge in online traffic there. So most importantly, do ask yourself this one important question. Will it be ok if you or your users not be able to access the landing page for a while and just try again later? If you are cool with that, then shared hosting is fine. But if you cannot handle that, then just get a dedicated hosting to prevent any panic attacks.

Landing Page User Experience Design

Design is a very abstract thing. As the saying goes, beauty lies in the eyes of the beholder. But in the end, it is not exactly about what you or the designer prefer. It is about the user. There are many best practices, even the most basic functions of a landing page can fulfil this. But the careful consideration of what should be inside, what should not and what is best to be inserted if possible is something that an experienced designer can advise. Do listen and try to fulfil those requirements. In the end, you would like the landing page to really work for you and not end up being another “White Elephant” online. It should also fit the local flavour. Anyway, depending on the number of functions that you would like to add on to make the user experience as seamless as possible, prices may adjust depending on the complexity or the cost of the plugin to fulfil those functions. For plugins, there is usually a one-time setup fee upon purchase and most WordPress plugins require a yearly renewal. Plugins can cost from as little as $30/year to $100++/year.

Landing Page WordPress Web Builder

A fantastic web builder costs quite a bit. But the great thing about a fantastic web builder is that once you take over the website, it will be easier for you to at least make minor adjustments or editing requiring less support from the designer and more flexibility. A real good web builder costs around $50+ yearly. But the first time design by a web designer to create a beautiful site will cost anywhere between $800 – $10000 depending on the amount of design and function considerations. But the average amount for a good one should be approximately $2,000.

Now that you have created your landing page, what do you want to do with it? Or what would you like it to do for you? The landing page is not going to deliver itself to your audience and it will not be found by anyone either. So since you’re already engaging someone to design the landing page, might as well get some things set up to fulfil the next purpose, digital marketing.

Landing Page Wireframe/Prototype (Optional)

If you are very particular about launching right and getting the right landing page in the end, do consider getting a wireframe/prototype up first. But this will extend the entire timeline and will add on another $1000 – $2000 to the total cost. If you are someone who is super particular and wants a perfect outcome, this will be good rather than diving in straight. So that you can get the right colours, fonts and flow right.

Digital marketing setup for the landing page.

Analytics Integration (Optional)

In the end, you would like to be able to track and measure as many events or actions on your landing page as possible. Like how many visitors, how many of them bounced out, how long they spend there, which pages are they looking at, which button they clicked, etc..

The basic is to install Google Analytics, Google Tag Manager and Facebook Pixel. This is quite technical. A good setup will cost quite somewhere between $400 – $600. This is critical to your digital marketing campaigns in the future. Without this, any digital advertising will be kind of a waste of advertising dollars.

SEO Setup (Optional)

Get some basic SEO setup first. Get an SEO plugin installed and pass the designer your desired keywords and set up the entire landing page proper. One-time setups like this can cost somewhere between $300 – $700.

Hopefully, we managed to touch on the critical pointers to look out for when getting your landing page done you know have a better idea of how much does it cost to create a landing page in Singapore.

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Digital Marketing For Automotive Industry

Digital marketing for automotive industry in singapore

If you’re running a car dealership or a car spray painting company, there’s a few direct areas of digital marketing that you will be looking at.

Digital Marketing For A Car Dealership

If you’re running a car dealership in Singapore today, we understand that margins are getting tighter. Car listing on Sgcarmart is a must-have. What else can you do to get customers and to expand your fleet of cars?

Here are some of our recommendations:

Get leads to buy-in cars directly from those who want to sell their cars. Stop throwing name cards and flyers on windscreens in the carpark. Just run Facebook, Instagram and Google Ads and you can get leads coming through every day. We’ve done it for car dealerships before. From as low as just $1,500 per month and you can get leads coming in every day, is it worth investing? Of course, it is, just being able to close 1 car covers everything.

Get your car available for sale on your potential customers Facebook or Instagram feed. Sgcarmart has tons of car listings. You’d want customers to be able to find your listing some way. A compelling picture of your car for sale on your customers’ social feed is definitely the way to go.

Come up with a compelling trade-in offer. This is the best win-win situation. You get to sell and buy a car both at the same time.

Digital Marketing For A Car Spray Painting Company

If you’re running a car spray painting company, you will need to do a bit more than a car dealership. You’ll need to come up everywhere so that when searches are made, you keep appearing everywhere. There are car spray painting workshops all over Singapore. How to make yours become the choice workshop for car owners.

Here are some recommendations based on our experience:

You need to get your website SEO up. You need to be ranked on page 1 for search. Car spray painting services are usually required when something unfortunate happens unless the car owner is an avid car hobbyist looking to do a colour change or something. But if not, spray painting are usually sought-after due to some minor or major accidents. So, SEO is key.

You need to introduce your business everywhere across forums and you need to showcase your before and after works. Where else to showcase if not on social media! Get your works advertised on social media and get leads online to ask for quotes and book an appointment for a spray painting job.

These are proven techniques to drive sales to your workshop. Try them today!

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Free Online Tools To Go E-Commerce In Singapore

Now that businesses have realised the importance of E-Commerce in Singapore more than ever before, it is time to move forward or be left behind and risk shutting down.
IMDA Singapore has been pushing for business to Go Digital for a couple of years now. We’d like to do our part to help businesses make this push to get their sales online. We will go through some of the popular and easy to use online tools that you can leverage on.

How to get your brick and mortar shop to an E-Commerce In Singapore ?

  1. Facebook Shop
    Facebook Shop is number one as it is the best place for you start strong and have a pool of ready audience who can either be your customers or can help you spread the word. How to set up a Facebook Shop:
    – Set up a Facebook Page
    – Select the “Shop” tab on your Facebook Page
    – Change your Page temple to “Shopping Template”
    – Remember to accept the Facebook “Merchant Terms” when you set up your Facebook Shop.
    Once this is done, you’re all set to add items into your Facebook Shop.
  2. Instagram Shop (IG Shop)
    Number 2 on the list is Instagram Shop or IG Shop. This is another fantastic place for you to start but only after Facebook Shop. To start an Instagram Shop, make sure that you have a Facebook Page fully up first with the Facebook Shop. Then, set up an Instagram Business Account and connect this account to your Facebook Page. For now, the IG Shop needs to be a shop that primarily sells physical good until IG reviews this again in the future. Lastly, have your IG Shop connect to a Facebook Catalogue. Once done, change your profile settings to Instagram Shopping and you’re ready to sell. Just wait for IG to review and account which shouldn’t take too long.

    Just my 2 cents worth. From personal experience, beauty and health products seem to perform exceptionally well in Instagram.
  3. Sell your products on Lazada, Qoo10, Amazon and Shopee. Now, EnterpriseSG is providing the E-Commerce Booster Package up to $9,000 worth of support for you to come onboard these platforms. So, it’s practically free for you to start selling on these platforms. They only take a cut from a sale that you get on their platform. Another plus point for these platforms is that they will take care of everything else. All you need to do is list it on their platform.
E-commerce In Singapore

Do remember that people need to be able to browse, interact, transact and receive their purchases. So just having a shopfront solves the browsing. All the platforms listed above have instant messaging functions which solve the interaction part. For transaction, only point number 3 solves this problem. For the first 2, the payment solution is only open to selected Pages. If you are new, you will most probably not fall into the “selected Pages”. But you can create your own payment solution like giving customers a way to transfer payment and email back an e-invoice. The best way is of course to link this Facebook and Instagram shop to an E-Commerce website whereby customers can select clear payment methods. The last part of the process would be receiving items. There are only 3 options, self-collect, doorstep delivery, pickup from a pickup point. Prepare some solutions for these options.

These are the 3 Free Tools that you can leverage on as a business owner to bring you store online. There’s a few more tools but they a not Free but considered as low-cost like Carousell and Google My Business.

So now, that you have this knowledge, let’s move forward. As an entrepreneur, some of the attributes need to come in hard into play now. Be resilient and adapt to changes.

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What Makes A Successful E-Commerce Store?

Since the start of COVID-19 and especially the Circuit Breaker in Singapore, many businesses begin to truly understand the importance of being able to sell online and automate business processes. Generally, IMDA and Enterprise SG have been promoting the Go Digital Programme for a while now. It’s up to the businesses to move forward or risk closing down.

With E-Commerce Ads popping up everywhere for small business owners and the Go Digital programme encouraging it, many business owners are wondering how to move forward.

There are many options available out there today in the market. The majority go with the easiest option which is to try and use Shopify. It is fairly easy to use as long as the user has at least have a certain level of comfort in navigating things online, computer usage, e-commerce terms, basic designing, managing a documented stock.

The next available option would be the usage of WooCommerce. It is a great platform and fairly easy to use. The only knowledge the user requires would be purchasing of hosting and domain, and WordPress. Once you can do this, you’re good to go. Of course, some designing skills as well if not the user experience is going to be pretty bad.

As a business owner, do you have the time to go through tutorials for a month and keep on improving your e-commerce store while running the core business?

Here are 3 most important characteristics needed for a successful e-commerce website:

  1. Scalability & Flexibility
  2. Your e-commerce site must be flexible and scalable. So that you can always expand upon the inventory, make customizations, improve process flows, automate processes, etc.. For small businesses, this is usually not a problem. For the medium and large business, do consider this when creating your e-commerce website or you might get stuck with a beautifully rigid website.
  3. Mobile Responsive
  4. With 80% of our time spent on mobile phones, the website needs to be suitable for mobile-first, other devices second.
  5. Search Engine-Friendly
  6. The site needs to be simple and clean so that it can easily rank and appear in SEO searches.

So now that you know what a successful e-commerce website needs, what’s next?
Well, you need to let people know that you now have an e-commerce site. The first and most important group of people you need to inform, past and existing customers. These are free leads for you. Make sure to get them on board your e-commerce website. After this group, you will need to spend a little to make your new e-commerce website for the right group of people.

We will cover visibility of your e-commerce website in our next post.

Now that you know all these, come forward and create your very own E-Commerce Website with us!

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SEO In Singapore. (Search Engine Optimization)

Search Engine Optimization SEO Services

SEO In Singapore.

We hear this a lot these days. From our experience with multiple clients and prospects, we realised that many are actually confused. What are they confused about? Well, most are generally confused about SEO with PPC Campaign.

Let us dig in a little. What is SEO?

SEO stands for Search Engine Optimization. It is basically optimising your site to become visible when someone searches on a search engine like Google. There are hundreds of sites in your local area. Yet when you search for something, there are only about 10 organic search results shown on the first page together with about 6 Google Ads link and about another 6 on the Google Maps list.

The question is, how many pages do you normally screen through before typing in another set of keyword again to run another search?
The majority of users search only a maximum of 2 pages. Meaning a ranking of 1 to 20 only. The rest is rarely seen by the user.

So how to make your website seen when people do a search? The answer is SEO (Search Engine Optimization).

Why businesses who believe in SEO will spend time and money on getting their SEO right and why those who don’t understand the power of SEO won’t do anything about it. The truth is, people, perform search all the time! Even kids these days who need to find out about something will automatically go to Google. They continuously do searches to seek information, the best deals, and the hottest brands. According to Google data, people conduct more than 100 billion Google searches each month.

The most powerful part is that people search in the moment of need. When people realize they want or need something. From a product, a vacation, a family activity, a piece of information, they instinctively turn to search. People search throughout their day in “want-to-know,” want-to-go,” “want-to-do,” and “want-to-buy” moments. So you’d want to be there in their moment. Remember back in the day the plumbers or electrician used to give free fridge magnets with their company information on them? Today, that same magnet remains nothing more than just a magnet. When something happens, no one got to the fridge to get a phone number. They turn to Google.

Everyone use their devices on the go. They search from their computers at home and from their mobile phones and tablets while on-the-go. You want to make sure that you are seen when they are searching.

Now, how to make sure that you’re seen in searches that happens in Singapore?

Local SEO or SEO in Singapore is the answer. Singapore is a really small country. Everything is considered local. We’re not a big country like our neighbours whereby different states have very different culture and dialect. To be successful in Singapore search results, Local SEO is key.

Here’s some basics to be looked into to setup a roadmap towards a successful Local SEO effort?

  1. Have a Google My Business (GMB) account. Update it every week with the latest information, event or promotion.
  2. Get Google reviews. Take the extra effort to get your customers to leave a review. Those review stars mean a lot.
  3. Write about local stuff on your blog page. The more local it is, the higher the chances of Google picking it up.
  4. Ensure that your NAP (Name, Address, Place) information is the same and consistent everywhere online.
  5. Lastly, optimize optimize optimize. Doing SEO takes a lot of time. Generally, it takes between 3 months to 12 months for your SEO to take effect depending on keyword competitiveness. Anything less is possible but we do not want to “over-promise”. We give you the truth.

How much do marketing agencies charge for a SEO service?

Well, this of course differs between agencies but the average going rate would be somewhere between $400 – $1000 per month to target between 4 – 12 keywords. Of course, there are those that charge only $200 per month and there are those that charge $2,000 per month. What’s the difference? Quality. As mentioned before, SEO requires a pretty good amount of leg-work. This means high man-hours doing optimisation and analysis. The lesser you pay, the chance is you may not see any results because the number of man-hours would not be enough or the “analyst” would probably be an unskilled person. But SEO when you put in time and effort to do it right, the results will definitely pay off. Why is SEO a must for all businesses? Imagine this, instead of you trying to market your product on your customers’ screen, your customer is actually searching for your product or service online and you appear when they’re searching. They want something that you have and are looking for it. Chances are, they want to move forward so that you can make a sale.

SEO is a long-term game. But once you’re in, sales will come in naturally.

But for those who aren’t patient enough, there’s another way to appear on search results with almost instant results. It’s called, PPC. We’ll touch on this in our next article.

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What is the difference between Facebook Boost Post and Facebook Ads?

Facebook posts and Facebook Ads Manager

Let us look into what is the difference between FACEBOOK BOOST POST AND FACEBOOK ADS.

Many times from 2018 till today in 2021 when I get an enquiry or a phone call from an SME founder/owner, they’re usually seeking to do SEO or SEM. My next question to them is usually to ask if they would like to do some form of Facebook Marketing or Facebook Advertising as well.

Almost 99% of the time, their answer is, “No”. So, I’ll proceed with my next question, “Why not?” The answer is always pretty much, “We’re already doing it and it doesn’t work.” Which makes me wonder, how bad could it be? As I stare at the Ads Manager every single day, it makes me wonder what happened to these guys. After probing further, I then learned what they meant by, “We already did Facebook Ads”.

What they did was actually a “boost post”. This boost post concept actually works around 8 years ago. But with the super fast-paced digital updates and evolution, “boost post” is now more of a concurrent effort if it’s even used rather than the actual form of Facebook Ads that digital marketers run.

So, now comes to the question for those who actually thought “Boost Post” is all there is in Facebook Advertising or Facebook Marketing, if not “Boost Post”, then what else is there on Facebook? Well, there’s a whole new world of advertising on Facebook called “Ads Manager”.

What’s the difference between Facebook Boost Post and Facebook Ads?

(Do take note that the most important thing in Digital Marketing is to know your exact objective on why you want to run a particular Ad. What is the purpose of the Ad?)

Boost Post

what is the difference between facebook boost post and facebook ads
Facebook boost post, facebook ads, social media marketing

A “Boost Post” means creating a Facebook Post to your Business Page timeline first. Then, you click the “Boost Post” button in the post and another side window comes up. From the sidebar, you can customise your boost in 3 ways:

  1. Who you want to reach.

You can pick the audience type you’d like your post to connect with.

2. Your maximum budget.

You state how much exactly you’d like to spend to reach the audience that you have set in step 1. Minimum spend is $5.

3. How long would you like to run your boosted post to your selected audience.

Select a start date and end date. With these dates, your selected audience should be able to see your post within the duration selected in their News Feed.

You’ll also need to input your payment method so that Facebook can deduct the budget set. Boosted posts are also considered as an Ad as you’re spending on your normal post to reach a wider audience on Facebook.

Next, Facebook Ads.

Facebook Ads uses Ads Manager which is the “heart” of Facebook Advertising or Facebook Marketing. Facebook Ads that are created through Ads Manager are highly customizable and offer advanced solutions. There are various advertising objectives that you can select to help you achieve your marketing objectives to the audience that you care about most.

What more can you do with Facebook Ads?

Here are the 4 broad categories that you can look achieve in Facebook Ads, Ads Manager:

  1. Choose different Ads placements.

 You get the added benefit of choosing between placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network.

2. Use very specific Ads objective.

Being able to select a specific Ad objective is important as it helps to align your Ads to your campaign goals. Ads Manager lets you choose objectives like Store Traffic, Conversions, and Lead Generation. You can also create and manage ads through the Ads Manager mobile app.

3. Maintain Creative Control

You can design specific Ad creatives that fit your goals. You can create Carousel Ads, Canvas Ads and many more. Accompanying each Ad would be descriptions and Call-To-Action buttons that can drive specific actions from your target audience.

4. Use Advanced Targeting Capabilities

On top of the usual interests, age and gender, you’ll be able to reach to the audience that you care about most. There are more advanced tools available to create overlapping audience sets like Lookalike Audiences and more.

When to use Facebook Ads and when to use Boost Post?

It is very important to be able to identify you main objective for that particular campaign. Ads for 1 objective can sometimes have positive side-effects and fulfilling another objective at the same time. To maximise your Ads, best to have a skilled and certified personnel do it and you will see results.

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What is the price of digital marketing in Singapore?

How Do Digital Marketing Agencies Charge?

So many questions.. 

Let us begin with what is the price of digital marketing in Singapore?

 

In the age of social media and search engine, every business must embrace digital marketing so as not to be left behind. Digital marketing has proved to be essential with the rise of e-commerce and many new startups growing faster than a family-owned business that has been running for over 20 years. So, how much exactly does it cost to do digital marketing? What is the actual price and perhaps charges on digital marketing services in Singapore?

Well, below are the 2 common ways how agencies charge for their services. They are also a guide as to how agencies come up with their digital marketing prices. This is just a generic guide. Between different digital marketing agencies, there may be other components involved as well.

The breakdown are typically as follows:

1.A percentage of your total media buying budget.

Example: You have a digital marketing budget of $2000/month. The agency fees are somewhere between 20% – 25% of that amount. These will be the agency management fees. The rest 75% – 80% will be used to pay the platforms e.g. Facebook, Instagram, Google, etc..

This is the most basic form. As a business, what do you get by paying an agency this 20% – 25%?

The agency, being an experienced media buyer in Facebook Platform, they will be able to do a quicker split testing for your business and targeting for your Ads. They will ensure that they maximise your marketing objective and monitor your ads very closely. If there’s any issue for your Ad, like no being approved, or not responding or not performing, they will do something about it. At the end of the month, you will get a detailed report about what happened during the month.

Although there’s a guide of 20% – 25%, what if your marketing budget is only like $200? Well, it might still be possible but a good agency will tell you upfront if it is realistic to get a reasonable amount of results from that budget. Good agencies usually run a \n A/B Testing first as every business is unique and no 2 business is exactly the same.

2. A Fixed Fee.

To get the right Ad, a few components come into play. The media buying, targeting, copywriting and artwork (image or video). Generating really good copywriting and artwork is time-consuming and may require the agency and the business to go back and forth a few times to come to an agreement. This to and for involves man-hours. For this, an agency usually charges a separate fixed fee so that they can continue tweaking the artwork if the Ad is not performing up to expectations.

So, if you’d like the agency to take full responsibility for the Ad campaign, best to fully engage them. But if you’d like to save cost, simply connect with someone on Fiverr to do the artwork for you and pass it to the agency to run the Ad.

3. Social Media Account Management

Ads are one thing. But the social media accounts still need to be updated and managed. New followers want to see an active account, not a dead account but with Ads running around. So you will need to ensure at least a few posts a week to engage your audience and maintain relevance. This is usually a separate fee under content management.

To summarise the price of digital marketing in Singapore, generally fall into 3 main components.
1. To get a skilled person to just buy and run the ads for you via a certain platform and receive the monthly report,
2. To an expert to do point 1 and also come up with the artwork and copywriting for you,
3. To get an expert to do 1 + 2 and also come up with content to do postings to your social media accounts.

To do all 3, if an agency charges you anywhere between $1,500 – $3,000, it is considered really cheap. Just imagine, if you were to hire a junior digital marketing executive at $2,300 per month. On top of that, you still need to subscribe to online resources for this staff like adobe creative suite, shutterstock, analytics, etc.. Here in Singapore, there’s also another a employer contribution to CPF of 17%. You need to get equipment for the staff as well. Paying an agency $2,000 per month is definitely a steal!

So you now know how to go a-la-carte or to get a proper package instead. It is really in your hands to decide.

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FREE & Low Cost​ Digital Marketing Tips

FREE & Low Cost Digital Marketing Channels

Even though marketing via the digital channel costs only a fraction of the traditional channel, not every business out there has an actual marketing budget. Especially a newly incorporated company that is self-funded. But not to worry, in today’s digital age, anything is possible.

  1. Utilize Facebook Pages & Groups. There are many such communities and groups available on Facebook these days. Especially the Facebook Live Shopping groups, they’re a non-stop hit. It’s totally FREE! Do explore the marketplace and you’ll understand.
  2. Use FREE listing on other platforms. For example, Carousell & Gumtree allows a certain amount of FREE listings before you need to pay in different forms to list your business.
  3. Optimize your Landing Page/Website on a daily basis. Spend time to look through your web pages and ensure that they are optimized for search engine.
  4. Do as much content writing as possible. Content writing in the form of blogs is more than enough. This will help your site be available on search in many different ways and increase site traffic.
  5. Always update your social media platform business accounts. Constantly update them even if you only have 10 followers who are only friends.
  6. Get your friends online to help share and invite their friends to like and follow your account. You’ll never know, someone might just need your business.
  7. Use Google My Business Listing to give your business some visibility on Google Maps.

These are some tips. All of them can be done all by yourself. The only prerequisite is lots of time and willingness to learn. So, don’t wait and get started now.

In any case, if you need the help of an expert to do the job for you it is not very costly either. At Doozlers, every business is unique and not 2 business are the same. Just talk to us and we’ll try our best to explore various options for you.

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Why do Digital Marketing?

Why Do Digital Marketing?

Since last year, we’ve all seen the endless advertisements, videos, and tutorials online on digital marketing. All of these tells us how much we can earn by adopting Digital Marketing. It is time we recap on what is marketing.

Today, you decided to open a shoe store. You have a product to sell and rented a shop to sell shoes. But, nobody seems to be buying your shoes. They are all buying your competitors shoes down streets down. Do you start to wonder, “How come?”.

Well, having a business idea and a product does not sell the product. Advertising and marketing do the selling. Back in the early 2000s and before that, only big businesses could afford real advertising. It was too expensive for the average SME to be spending hundreds and thousands of dollars on newspaper, radio & television advertising. So, small businesses stuck to giving out flyers. The only cheapest form of advertising. But now, digital marketing changed the game. We begin to see new businesses sprouting out from nowhere and eating up market shares of huge companies. All these are made possible through digital media. Just by mastering the Google Platform and Facebook changed the game as these 2 are the most used platform in the country and the world. So, how to come onboard these digital platforms? You will need online assets, e.g website, Facebook page, Instagram account, professional email, etc..

So the questions is, do you want to grow your business in 2019?