Keyword Research for SEO or Google Adwords is the most important component before running any campaigns or embarking on any form of SEO Services. Knowing what to keywords to target is the first step to success. We often think we know what is the right keyword. That assumption is also usually wrong. This process needs to be done diligently. If you jump in straight without giving credit into proper research, your marketing dollars will go down the drain with no results. The key step in keyword research is understanding your competitors keywords and learn why certain keywords are extremely important for them.